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FOR IMMEDIATE RELEASE CONTACT:
Samantha Krepps
(717) 234-8886 x158
skrepps@pavone.net

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TIRE BALANCING ADDITIVE PUTS AN END TO VIBRATION FOR RV OWNERS

CHAMBERSBURG, Pa. ( July 22, 2002) - While traveling the highways this summer, RV owners can now experience a smooth, comfortable ride with International Marketing Inc.'s (IMI) EQUAL ® Tire Performance.

EQUAL is a dry granular polymer tire additive that provides a continuously balanced, smooth ride for the life of the tread. Non-toxic and non-flammable, the sand-like additive improves the performance of the tire by dampening vibrations associated with tire force variation and road forces.

Because of its performance capabilities, EQUAL provides RV enthusiasts with a host of benefits. One benefit is a smoother and safer ride by having a more stable footprint which results in improved driver comfort and reduced wear on the vehicle's mechanical components. Additionally, EQUAL reduces irregular wear allowing for longer overall tread life. Other benefits include the elimination of lead weights and the ongoing need to rebalance.

"EQUAL was installed in my tires after a recommendation from the Newell factory. Not only did I experience a complete difference in my ride, I was also happy that it saved me from the problem of putting lead weights on my wheels," said Joe Jaggard, an RV owner from Glendale, Arizona. EQUAL can be installed in minutes through the valve stem or dropped in before the tire is mounted.

During a recent round of testing, observed and authenticated by the Pennsylvania State University Center for Acoustics and Vibration, it was officially proven that EQUAL reduced vibrations in three different ways -as a particle dampener, force reducer and dynamic mass balancer.

As a credit to the product's ability to perform as described, EQUAL has been

installed in millions of truck, bus and aircraft tires since its introduction in 1991. More

than 3,000 tire dealers and alignment shops in North America offer EQUAL. Additionally, the product is sold internationally in Europe, Australia, South America and Asia.

For more information about EQUAL and a list of participating dealers, visit www.imiproducts.com or call 1-800-233-7086.

International Marketing Incorporated (IMI), the manufacturers of EQUAL, is a 30-year old company that develops and markets tire and wheel maintenance products and equipment worldwide.