IMI is seeking a Product Marketing Specialist who will work under the direction of the Senior Director of Marketing to affect IMI’s profitability and revenue generation potential and increase customer retention. This role is responsible, as subject matter expert (SME), for using technical knowledge of all IMI products within their responsibility to capture the voice of customer, optimize marketing activities, and sales results. This will be achieved through in-depth technical consultancy and field initiatives ensuring efficient knowledge transfer to customers and internal colleagues. This position will hold additional responsibility to all support all marketing objectives, support the extraordinary relationships at our top distributors and commercial tire dealers with the goal of driving increased sales and profitability, as well as other organizational strategies. To be successful in this role, the individual must demonstrate strong critical thinking skills and must be able to perform effective research, analysis, identification of customer pain points and product differentiation in our market among our target demographic for IMI business growth opportunities. A true professional who seeks to understand customer needs and offer value-added solutions, while demonstrating the honesty and integrity of IMI’s core values.