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Why Looks Matter: Wheel Safety Edition

Why Looks Matter: Wheel Safety Edition

Appearance and safety often go hand in hand. When you take your vehicle to the car wash, you choose to get it cleaned not just because it will improve its appearance, but because regular washing saves your vehicle from salt, rust, and damage. Wheel safety and...
Rethink the Wheel: The IMI MILCURE Process

Rethink the Wheel: The IMI MILCURE Process

CASE STUDY: LARGE NATIONAL TIRE DEALER REDUCES WASTE AND INCREASES PROFITS WITH THE IMI MILCURE PROCESS In May 2015, IMI conducted an audit of the wheel refinishing system at one of the nation’s largest retreaders and commercial tire dealers.  The tire dealer was...