OUR HISTORY
IMI Launches Flagship Product STS TIRE SEAL™
Robert Fogal, Sr. starts IMI, vowing to deliver ‘the kind of tire and wheel maintenance equipment the industry needs.' STS seals multiple tire punctures and prevents rusting and corrosion of the wheel, saving fleets around the world thousands of dollars in tire and wheel replacement costs. The trucking industry rejoices.
What We Didn't Do in 1973:
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- Invent the barcode
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- Have anything to do with Watergate
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- Sell gasoline for 45 cents a gallon
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- Throw a retirement party for baseball legend Willie Mays
NEW LOOK VENEER Tire Paint is Introduced
NEW LOOK Veneer delivers a matte rubber veneer finish to the tire’s sidewalls that will make retread tires look like new. NEW LOOK’S formula is composed of higher density solids than traditional tire paints, providing a thicker, smoother film on the tire’s sidewalls.
What We Didn't Do in 1984:
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- Release the game of Tetris
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- Sell the first Apple Macintosh Computer
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- Star in Miami Vice
IMI Introduces the MILCURE Wheel Refinishing System™
This system answered OSHA's demand for safety and the industry's need for a full service wheel refinishing process, cutting fleet costs to restore wheels and rims.
What We Didn't Do in 1986:
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- Train Mike Tyson to become the youngest heavyweight champion
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- Induct Elvis Presley in the Rock & Roll Hall of Fame
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- Invent the nicotine patch
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- Unveil the first laptop computer
IMI Introduces EQUAL®
As the trucking industry's first internal balancing product, EQUAL eliminates the need for wheel weight balancing - saving fleets time, labor and maintenance costs. EQUAL continuously balances and provides unmatched vibration dampening to extend tread life.
What We Didn't Do in 1990:
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- Write the first web page for the World Wide Web
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- Sell the first in-car satellite navigation system
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- Release Windows 3.0
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- Launch the Hubble Space Telescope into orbit
IMI's Innovative AIRX FILTERED VALVE CORES Appear
AIRX FILTERED VALVE CORE significantly advances valve stem technology by providing a safety measure against air loss. This simple core maintains air pressure to help tires last longer and increase fuel economy.
What We Didn't Do in 1998:
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- Help Sergei and Larry start Google
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- Give BMW $570 Million to buy Rolls-Royce
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- Release Windows 98
EQUAL Revolutionizes Tire Balancing... Again
EQUAL revolutionizes the tire balancing industry again with Drop-In Bag packaging, completely eliminating the time needed to balance a truck tire. Simply place a bag of EQUAL into the tire during the mounting process.
What We Didn't Do in 1999:
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- Check and upgrade our computer systems for Y2K
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- Party like it was 1999... because it was
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- Have Dale Jarrett use EQUAL to win the '99 Winston Cup
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- Raise the price of gas 7 cents from previous year
ECOSEAL® Is Introduced
ECOSEAL features an enhanced eco-friendly formula that eliminates corrosion and rust from wheels. Branded as the ideal waste hauler sealant, it offers an extreme heat cycle resistance, perfect for any application.
What We Didn't Do in 2009:
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- Watch the final episode of The Guiding Light soap opera
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- Beat out Brad Paisley in the 44th Country Music Awards
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- Have to watch a movie about Captain Richard Phillips
CHECKPOINT™ Is Introduced
CHECKPOINT is released to address dangerous loose wheel nut issues on commercial truck wheels. Available in a number of sizes and configurations, CHECKPOINT makes the road safer for all drivers.
What We Didn't Do in 2010:
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- Release the new iPhone 4
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- Kick Conan O'Brien off the Tonight Show
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- Beat Phil Mickelson in the 74th Masters Championship
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- Knock down the last piece of Yankee Stadium in the Bronx
EQUAL FLEXX is introduced.
EQUAL FLEXX was developed in partnership with the foremost experts in vibration analysis and tire testing. A wireless sensing system measured what happens inside the tire in real time, validated by hundreds of thousands of miles of truck data.
What We Didn't Do in 2016:
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- Beat Usain Bolt for the Olympic Gold
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- Expect the Cubs to win the World Series
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- See "Finding Dory" less than twice
IMI Introduces the innovative ALUMINATOR Wheel Cleaning System
This 3-part process will wash, clean and finish aluminum wheels, giving them a clean, matte-like finish. The ALUMINATOR cleans both sides of the wheel to uncover potential hidden damage to aluminum wheels and cosmetically improves the fleets’ brand image. Now there’s a safe way to fleets to maintain their aluminum wheels, which also cosmetically improves the fleets brand image.
What We Didn't Do in 2020:
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- Go anywhere without a mask
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- We didn’t join TikTok
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- We still didn’t find out what happened to Carole Baskin’s Husband
In 2023, IMI introduced MATCHMAKER. This simple-to-use tire height measuring tool is designed to quickly and effectively measure tires meant to be paired together in a dual-wheel arrangement. MATCHMAKER helps to improve fuel mileage, reduce vibrations, and extend tire wear. Mismatched tires are a thing of the past!
What We Didn't Do in 2023:
What We Didn't Do in 2023:
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- Rename Twitter to "X"
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- Attend Taylor Swift's Eras Tour
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- Find the Chinese spy balloon
IMI partnered with Redcat Industries in 2024 to launch the LUG LINX Wheel Safety System, the
first lug nut indicator and retainer available in the market. LUG LINX is a cost-effective
solution that provides an increased safety window to allow for identification and maintenance of
pending wheel detachment or damage. Its point-to-point pattern is a more accurate way to detect
lug nut movement, allowing the driver to detect loose lug nuts that need to be retorqued
What We Didn't Do in 2024:
What We Didn't Do in 2024:
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- Participate in the 100th anniversary of the Winter Olympic Games.
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- Spend $718,750 on the famous “door” from Titanic that saved Kate Winslet’s character, Rose Dewitt Bukater.
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- Launch OpenAI’s newest version of ChatGPT.
In 2025, IMI introduced the WHEEL TEQ brand, a new standard in wheel-end safety and efficiency. The line debuted with the WHEEL TEQ Wheel Washer—an automated solution that delivers cleaner, safer wheels—and the WHEEL TEQ Stud Cleaner, a precision tool designed to remove rust, debris, and corrosion from studs and hubs. Together, they help fleets extend wheel life, reduce maintenance costs, and keep trucks on the road with confidence
What We Didn't Do in 2025:
What We Didn't Do in 2025:
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- Get a Labubu doll
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- Use “6-7” in conversation and understand it
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- We didn’t watch the Mike Tyson and Jake Paul Fight because of the Netflix